Turtle sandwich in tuna fishing awareness campaign for Greenpeace

Ad agency Havas Worldwide Sydney has launched an outdoor and print campaign for Greenpeace to raise awareness about the impact tuna fishing has on marine wildlife.

The ads feature a tuna sandwich with a turtle in the middle, and are designed to get consumers to think about the brand of tuna they are buying.

Greenpeace was engaged in a campaign against John West, a brand the environmental group says uses unsustainable fishing methods, until yesterday. Greenpeace now reports winning its campaign, with John West agreeing to change the way it sources tuna.

Steve Coll, the agency’s ECD said: “We’re keen supporters of the work of Greenpeace and are very pleased to lend our creative resources to an important campaign like this.”


  • Havas WW team:
  • Executive Creative Director: Steve Coll
  • Copywriter: Jeremy Vernon
  • Art Director: Ben Pearce
  • Agency Producer: Warrick Nicholson
  • Group Account Director: Scott McIntyre
  • Agency Partners:
  • Photographer: Sean Izzard/The Pool
  • Retouching: Cream

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