Turtle sandwich in tuna fishing awareness campaign for Greenpeace
Ad agency Havas Worldwide Sydney has launched an outdoor and print campaign for Greenpeace to raise awareness about the impact tuna fishing has on marine wildlife.
The ads feature a tuna sandwich with a turtle in the middle, and are designed to get consumers to think about the brand of tuna they are buying.
Greenpeace was engaged in a campaign against John West, a brand the environmental group says uses unsustainable fishing methods, until yesterday. Greenpeace now reports winning its campaign, with John West agreeing to change the way it sources tuna.
Steve Coll, the agency’s ECD said: “We’re keen supporters of the work of Greenpeace and are very pleased to lend our creative resources to an important campaign like this.”
Credits:
- Havas WW team:
- Executive Creative Director: Steve Coll
- Copywriter: Jeremy Vernon
- Art Director: Ben Pearce
- Agency Producer: Warrick Nicholson
- Group Account Director: Scott McIntyre
- Agency Partners:
- Photographer: Sean Izzard/The Pool
- Retouching: Cream
Simple, but nice, classy work. Confronting without shouting at you, shows a lot of constraint.
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I live in Samoa and I can categorically state that turtle is very tasty and a more than adequate tuna replacement. Anyway, isn’t the real cost of eating tuna, tuna? We got turtle coming out the wazoo here. Everyone eats them, especially baked in a ground oven.
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BAKED TURTLE
1 or 2 turtles (skinned, cut into serving pieces)
1 c. flour
1 tbsp. lemon pepper
1 tsp. black pepper
1 tsp. salt
1/4 c. bacon grease or shortening
Wash turtle pieces in cold water, drain. Mix flour, lemon pepper, salt and pepper together.
In an iron skillet, heat bacon grease over medium heat. Dredge turtle pieces in flour mixture, lightly brown slowly on both sides. Remove from heat. Cover and bake in preheated 275 degree oven 2 1/2 to 3 hours or until tender.
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