TV audiences well down on Thursday as bogans beat geeks

Thursday night saw TV audiences well down with audiences barely reaching the 900,000 mark and the ABC’s Catalyst and the return of Upper Middle Class Bogan among the highest rating non-news shows.

The season premiere of Upper Middle Class Bogan drew 719,000 viewers, making it the eighth most watched program of the night, well ahead of Seven’s Beauty and the Geek, which improved on last week’s performance but still only attracted 623,000.

A second episode of the geeks and beauties drew 613,000. The second episode was the most watched show amongst all the demographics, with the first episode the second most watched show amongst the 16-39 and 18-49 demographics.

Overall Seven won a lacklustre viewing night with 18.3 per cent, Nine had 16.5 per cent while the ABC was buoyed by the performance of It’s a Date, Catalyst  and Upper Middle Class Bogan to a 14 per cent share. Ten had 12.6 per cent.

The most watched non-news program for the evening was Home and Away which was watched by 825,000.

ABC’s It’s a Date, on at 9pm, drew an audience of 621,000 with Catalyst, on t 8pm, watched by 731,000.

Meanwhile on Nine, Kings Cross ER, airing at 7.30pm, grabbed an audience of 713,000 while Big Brother’s audience fell to 512,000.

The reality series saw its audience dive after moving half an hour earlier, last week’s episode at 8.30pm posted a solid 739,000 viewers.

On Ten, a repeat episode of Save with Jamie at 7.30pm drew an audience of 528,000, up on last week’s Jamie’s Comfort Food audience of 439,000.

Madam Secretary’s audience continues to slide, with the US political drama only luring 559,000 viewers, down from last week’s audience of 604,000.Last weeks episode of the show was the most timeshifted program of the week, with an extra 162,000 viewers watching, taking its total audience to 766,000.

In news, Nine News at 6:30 was the winner, with an audience of 927,000 building on its 6pm audience of 918,000. Seven News at 6pm drew an aduinece of 903,000 with viewers dropping away for the second half hour or Today Tonight, with it posting an audience of 873,000.

Top 15 Shows
1 NINE NEWS 6:30 Network 9 927,000
2 NINE NEWS Network 9 918,000
3 SEVEN NEWS Network 7 903,000
4 SEVEN NEWS / TODAY TONIGHT Network 7 873,000
5 HOME AND AWAY Network 7 825,000
6 A CURRENT AFFAIR Network 9 796,000
7 CATALYST Network ABC1 731,000
8 UPPER MIDDLE BOGAN Network ABC1 719,000
9 KINGS CROSS ER Network 9 713,000
10 ABC NEWS-EV Network ABC1 704,000
11 ABC NEWS UPDATE-EV Network ABC1 697,000
12 7.30 Network ABC1 649,000
14 IT’S A DATE Network ABC1 621,000

Audience share
Network 7 18.3%
Network 9 16.5%
Network ABC1 14.0%
Network TEN 12.6%
Network 7TWO 6.5%
Network 7mate 5.3%
Network GO! 5.3%
Network Gem 4.9%
Network SBS ONE 4.3%
Network ABC2 3.1%
Network ELEVEN 3.0%
Network ONE 2.7%
Network ABC News 24 1.3%
Network SBS 2 1.1%
Network ABC3 0.8%
Network NITV 0.3%

Total audience share
Network 7 TTL 30.1%
Network 9 TTL 26.8%
Network ABC TTL 19.1%
Network TEN TTL 18.3%
Network SBS TTL 5.7%


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