TV benefits as tech brands lift adspend more than 50%, SMI figures reveal

June 22, 2017 1:37

Australia’s TV broadcasters have benefitted from a rare boost in spending by tech marketers, Standard Media Index figures for the first quarter of 2017 have revealed.

Spending by technology brands jumped 53% in the first quarter compared to the same time last year, with digital channels absorbing more than 70% of all spending through media agencies.

TV and outdoor were the other major beneficiaries of the boost in spending across the sector.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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