TV revenues down across the board

Advertising revenues for the free TV networks are down virtually cross the board, the latest set of data from industry body Free TV indicates.

According to the data, collated but not audited by KMPG, every single metro market was down in the final six months of 2011, compared to the same period in 2010.

Revenue was also down in every regional area of the country with the exception of South Australia.

The worst performer was the Sydney market – down by just over 7%.  

The total advertising revenue for the free TV networks was just over $2bn in the final six months of last year. It was down about 4.5% on last year.

According to the data – which has on previous occasions been hotly contested by Ten which temporarily withdrew from the reporting process – Seven took a share of 38% 0f the pot, ahead of Nine’s 35%. Ten took 27%.

Revenue for SBS and subscription TV channels is not included in the report.


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