TV up 20% for $4.1bn in 2021 as BVOD continues growth
Total TV revenue has continued on the growth trajectory foreshadowed by figures recorded for the year ending on the 21st of June 2021, with a 19.9% increase in the 12 months to December 2021 for a total of $4.1 billion in ad revenue for the year.
The December half recorded similarly promising results, with a total ad revenue of $2.2 billion in a 14.4% increase on the same period for the previous year.
The total TV figures, recorded by industry body Think TV, include metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS.
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Commenting on the results, Think TV CEO Kim Portrate said: “TV is part of the fabric of our lives and these results show how important Total TV is to advertisers looking to connect with Aussies every day. The impressive growth in the past 12 months is evidence that advertisers looking to build and grow their brands understand Total TV needs to be the cornerstone of their media plans.”
Strong results were seen for BVOD platforms, including 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo, which grew 67.8% to $363 million for the 12 months to December 30, 2021. For the last six months of the year, revenue saw a growth 63.4% to $218 million
Portrate added: “BVOD audiences and revenue continue to increase exponentially, testament to the power of the offering. Once considered a smaller sibling of linear TV, BVOD has truly come into its own. And when the two combine to form Total TV, they make for an unbeatable package.”
The results come as the networks double down on a strong summer season to kick start the 2022 ratings year, with the Australian Open leading entertainment ratings for January.
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