TV Wrap: The Voice validates James Warburton’s ‘coup’ prediction after Seven wins the week

Zanda Wilson

August 30, 2021 10:28

The Voice Australia continued its run atop metro entertainment on Sunday, bringing in 1.167 million metro viewers to easily place #1 in entertainment, and only second to Seven News overall.

Not even the Seven Network could have predicted that The Voice Australia would become the most successful entertainment program of 2021 in terms of metro linear ratings when it picked up the show from Nine.

At the time, CEO James Warburton called it a “coup”, while Nine said it dropped the format because it had been “… by far the poorest financial performer on our slate.”

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.