TV Wrap: The Voice validates James Warburton’s ‘coup’ prediction after Seven wins the week

The Voice Australia continued its run atop metro entertainment on Sunday, bringing in 1.167 million metro viewers to easily place #1 in entertainment, and only second to Seven News overall.

Not even the Seven Network could have predicted that The Voice Australia would become the most successful entertainment program of 2021 in terms of metro linear ratings when it picked up the show from Nine.

At the time, CEO James Warburton called it a “coup”, while Nine said it dropped the format because it had been “… by far the poorest financial performer on our slate.”

With declining metro linear audiences a common story of 2021, The Voice has bucked the trend, averaging over a million viewers for every episode of the current season.

Bella Taylor Smith sings on The Voice

In primetime, The Block brought in 828,000 metro viewers for Nine, while Ten’s Australian Survivor aired to 676,000 metro viewers.

The key advertising demos were split three ways, with The Voice taking 25-54 while The Block won 18-49 and Survivor took the younger demo 16-39.

Seven’s AFL: Sunday Afternoon Football Finals brought in a solid 789,000 metro viewers, while also in sport, Seven’s Afternoon session of the Tokyo Paralympics had 336,000 metro viewers.

Seven News was the #1 program overall on Sunday, with 1.338 million metro viewers, while Nine News brought in 1.132 million metro viewers.

Seven had a dominant 37.6% network share on Sunday, ahead of Nine with 26.2%, Ten with 16.45% and ABC on 13.3%. 7Mate was the top multi-channel with 5.7%.

Looking back at the week ending Saturday, 28 August, Seven kept up its run of network share wins, taking a 35.5% share. Seven also won the primary channel share with 24.1% and 7Mate was the top multi-channel across the week.




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