TVNZ picks up Motto for its Australian advertising sales representative
Television New Zealand (TVNZ) — a leading broadcaster based in New Zealand — has chosen Motto to serve as its Australian advertising sales representative.
The announcement:
Following a highly competitive pitch process, New Zealand’s leading broadcaster, Television New Zealand (TVNZ), has appointed Motto as its advertising sales representative in Australia.
Securing Motto’s sales representation in Australia provides TVNZ with the specialist resources it needs to tell its story in the Australian market and forge closer links with brands and businesses wishing to connect with New Zealand audiences.
Commenting on the announcement, TVNZ general manager direct & regional sales, Glenn McGahan said, “we’re excited to have a dedicated and enthusiastic team of Motto’s calibre on board to represent us across the ditch. TVNZ is transforming from a broadcast-based business to a digital- first media company and Motto’s depth of experience with premium digital video products is closely aligned with the journey we’re on”.
Motto’s co-founder and director, Cameron Knight said “We’re looking forward to working with TVNZ to assist the team in building their share of the Australian market. We understand how TVNZ operate and we’re well-placed to help them achieve their ambitious digital growth goals.”
Motto also demonstrated an in-depth sports knowledge and capability, complementing TVNZ+’s newly launched sports streaming hub. Pat Moloughney, Motto’s Co-Founder and Director said ‘it’s an exciting time to be partnering with TVNZ as they expand their sports broadcast portfolio. Motto looks forward to working with Australian advertisers wanting to tap into the famous Kiwi sporting spirit.”
TVNZ reaches close to 2 million Kiwis daily through channels TVNZ 1, TVNZ 2, TVNZ DUKE and streaming platform, TVNZ+. Online news site 1news.co.nz and socially driven online news brand Re: further extends this audience, giving TVNZ the ability to connect with more New Zealanders than any other media organisation in Aotearoa.
The partnership will commence on 1 January 2024.
Source: TVNZ
