A very Twisties live stream
The phrase ‘world first’ is often bandied around too liberally by marketers and agencies looking for excuses to spend money on speculative technology and efforts.
But in the case of chip brand Twisties it seems they may really have come up with a ‘world first’ execution, the first time someone has been streamed eating Twisties on Facebook Live.
And not only that, but the good folk at Soap Creative, who picked up the account a couple of months back, managed to ring out an hour – 60 whole minutes – worth of content from it. Exceptional.
Dr Mumbo does feel a little sorry for the brand guinea pig ‘Sam’, who had to consume a lot of the cheesy treats and look enthusiastic as he did it.
And kudos to him for finding several different and interesting ways to consume them, including a variety of different glasses, a mannequin’s hand and whilst wearing a bike helmet.
He also took direction from the audience on what he should do with them, but Dr Mumbo will leave that to you to discover: did Sam follow suggestions to make a necklace out of Twisties, stuff them up his nose or wear the packet on his head?
Most of the comments on the video are Soap employees or industry people.
User ID not verified.
hey @earned Media Guru
there’s definitely Soaper comments in there but “most” is an over statement. Industry people that might be true too also as I sent it around to a bunch of friends but again I wouldn’t say majority.
This was an experiment that we think went well and client is happy and the response from fans has been exactly what we wanted. The majority of people were in on the joke.
cheers
Ash
“Insert impressive title here”
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