Twitter and Seven announce collaboration for Tokyo 2020 Olympics
Seven and Twitter have announced a collaboration for the Tokyo 2020 Olympics which will see a mix of highlights and live broadcasts from Seven’s Olympic coverage shared on the Twitter account @7olympics.
Part of the collaboration will see some of Seven’s Tokyo 2020 key partners, such as McDonald’s, Toyota, and AAMI, integrated into Seven’s Twitter content via in-stream ads, live-stream sponsorship and branded content.
The content is planned to be five minutes of footage up to eight times a day.
Part of the collaboration will also see a daily live panel show broadcast on the social media platform, hosted by Georgie Parker, Adam Cooney, and Cameron Luke. The trio will analyse and provide commentary on the day’s competition.
The Tokyo 2020 Olympics are planned to go ahead on Friday, 23 July 2021.
In July 2020, Twitter conducted research that found three out of five Australian sports fans believe Twitter keeps fans involved in sport even if they are not there in-person.
Twitter and Seven have previously collaborated for Seven’s AFL coverage and the past Summer Olympics.
Nicole Bence, network digital sales director at Seven West Media, said: “We’re thrilled to team up with Twitter to bring audiences some of the best moments from the most highly anticipated event of the decade. Our long and innovative relationship with Twitter allows us to reach new audiences and deliver impactful moments for our sponsors. This is the first time an Olympic Games has been live streamed on a partner platform in Australia and we look forward to not only providing the people on Twitter with unique access to the biggest cultural event in the world, but to help our sponsors extend their reach to Twitter’s highly engaged and young demographic and drive successful outcomes for their brands.”
Ian Wheeler, global content partnerships manager at Twitter Australia said: “As Aussies tune in to Tokyo 2020 this month to cheer on our athletes, we’re excited to provide that second screen experience for fans to watch and participate in the Games we have long waited for. We’ll see a host of new sports like surfing and skateboarding, hit our screens too, which we know will resonate with fans.
“Whether commuting to or from work or unwinding at the end of the day, Twitter will provide a forum for Aussies to unite over one of our nation’s favourite pastimes on a global stage.”
Seven announced last month that it will be running an ad competition for the Tokyo 2020 Olympics.
In June, Twitter announced a subscription offering would be rolled out in Australia and Canada.
