Twitter and Seven land deal with betting company Pointsbet for online AFL show

Friday night online AFL show Armchair Experts will return this year after Seven and the AFL secured Pointsbet as its season sponsor.

The show, hosted by sports radio host Cameron Luke and former AFL star Adam Cooney, will appear live on Twitter, 7Plus and the 7AFL app and on demand after broadcast on Instagram and Facebook.

Debuting at the start of the 2018 season, Seven has continued the series after securing its first commercial partner in Pointsbet.

The deal will give Pointsbet the opportunity to integrate bespoke segments, product placement and off-site activation in the show.

Pointsbet will also have the opportunity to insert Twitter pre-rolls before the live show plays on the social media service with integrated segments also available for other campaigns on the platforms.

James Bayes, Seven’s network digital sales director, said: “Armchair Experts provides our partners a great new way to reach a very passionate AFL audience more directly than previously possible. We’re thrilled to welcome Pointsbet to the team this year as our first sponsor, demonstrating the huge potential for Armchair Experts.”

Andrew Fahey, Pointsbet CMO, added: “Pointsbet is proud to be the official sponsors of Armchair Experts in 2019. The show provides footy fanatics a unique platform to consume content in a new and exciting way.

“We believe the Twitter-based show is a great fit for Pointsbet who continue to innovate and grow within the wagering category.”

Angus Keene, Twitter Australia’s head of revenue partnerships, said: “Twitter has always been the go-to platform for AFL fans to join the online conversation, debate and celebrate with other fans. Today, it’s also become the place for in the moment video highlights, post-game wrap ups and now, with Armchair Experts, a Twitter exclusive live show.

“The partnership with Seven gives our advertisers another opportunity to reach a passionate AFL audience when they’re most receptive during games. Importantly, it also provides Seven with another channel to monetise their AFL content, increase its reach and innovate with new formats like Armchair Experts.”

The first game of the 2019 AFL Premiership Season takes place this Thursday, 21 March.


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