Twitter claims it has no streaming ambitions as it announces a raft of new content deals

Twitter has denied it wants to enter the competitive content creation or streaming market as it increases the number of content deals it has with publishers and broadcasters.

The social media giant – which has announced deals with Seven, Fox Sports, Buzzfeed, Vice, Domain and SBS – has also claimed partner organisations are earning more money from the platform than ever before.

Twitter doesn’t want to create its own content

Amid ongoing debates about whether publishers are earning their fair share of revenue from their content on Facebook, Jennie Sager, Twitter’s director of content partnerships across APJ, said in contrast, publishers are earning more money than ever before from Twitter.