Twitter to launch ‘Every Character Matters’ global relay from the Sydney Harbour Bridge

Twitter will be launching its global Every Character Matters campaign from the top of the Sydney Harbour Bridge today as part of a ‘world tour’ featuring some of the social media platform’s prominent contributors.

Australian musician Tom Jay Williams will kick off the event followed by Periscope presentations, performances and audience question sessions from various Sydney and Melbourne based artists and personalities.

A view of Twitter’s San Francisco office

Every Character Matters will be a global video relay beginning from the top of the Sydney Harbour Bridge, before moving on to Melbourne and Tokyo and finishing in Denver and Vancouver.

“The Sydney Harbour Bridge is an international icon so it’s also a great setting to kick things off,” Jennie Sager, Twitter’s head of entertainment for the Asia Pacific, told Mumbrella. “The power of Twitter’s live video is that it can take people places they might not otherwise be able to.”

Other cities the event will visit include Singapore, Jakarta, Mumbai, Bangalore, Chennai, London, Sao Paulo, Toronto, New York City and Mexico City.

“Creatives and creators have some of the most highly engaged audiences on Twitter around the world. Being able to reach out and engage one to one with your favourite artist, or with your fans is a unique and amazing experience on Twitter that they really can’t get anywhere else,” said Sager.

Australian influencers and performers will include actress and singer Alli Simpson, travel influencer Dan Moore, YouTuber Mr Muselk and Melbourne-based vlogger Tyde Levi.

“The Aussie creators featuring in the relay are some of the most engaging and entertaining artists in Australia. They have a strong presence with their communities on Twitter and are constantly testing and finding creative new ways to use the platform, making them the perfect fit for our very first global video relay.”

Every Character Matters was original launched in 2016 by Twitter India as a week-long showcase of local creators and users. The company is also introducing a new emoji which will be added to every tweet using the EveryCharacterMatters hashtag.

This campaign follows last month’s Great Barrier Reef event where Twitter used the launch of a new conservation group to showcase its live streaming capabilities.


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