Twitter launches streaming app Periscope as rival to popular Meerkat product

periscope logoTwitter has unveiled its rival to the emerging Meerkat live streaming app, Periscope, allowing people to stream from their phones to their followers on the social networking site for free.

Meerkat was the breakout platform to emerge from the recent SXSW Interactive conference, and has led the explosion in popularity in this form of live streaming, which has been tipped to be the technology which has the greatest influence on the US Presidential election next year by the former social media advisor to Barack Obama.

Both apps allow anyone with a mobile connection to live stream what they are doing, offering audiences “a shared experience” with the user, according to a Twitter blog post on the launch.

meerkatThe social media site bought Periscope a few weeks ago, and soon after cut off Meerkat’s access to its API, signalling its intent to launch a rival to the service.

In the blog post overnight Twitter explained: “What excites us most about Periscope is the power of seeing something for yourself. We watched someone rise above the Sonoma valley in a hot air balloon; we witnessed “Hands Up Don’t Shoot” directly from Ferguson, Missouri, a terrifying fire that erupted in San Francisco’s Mission district and a live performance from a pianist who played any song requested from the audience.”

It is available as an app on iOS devices, whilst streams can be watched live in twitter from other devices and desktop computers.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.