Melissa Barnes, global head of brand and agency advocacy at Twitter, is to make the first Australian public address by the social network at Mumbrella360.
It is the first time anyone from the micro-blogging giant has appeared at a major conference in the Australian market. Twitter made its first Australian hires earlier this year.
Barnes will discuss how brands and agencies can more effectively engage with Twitter and use the service as apart of a marketing strategy. The keynote, to take place at the beginning of the second day of the conference, will include time for audience questions.
Barnes, who is based in San Francisco, was formerly senior vice president at Fleishman-Hillard where she led the New York consumer digital team.
ADVERTISEMENT
This year has signalled a focus on Australia from the social network, with the launch of local its Australian operation.
Mumbrella360 takes place on June 5 and 6 at the Hilton Hotel in Sydney.