Vodafone couple says it by SMS
Vodafone has rolled out the third instalment of its campaign targeting 20somethings through a soon-to-be-married couple.
The latest ad features the loved-up couple arguing who is going to hang up first before boyfriend, “Steven”, rapidly ends the call when he is joined at the pub by his mates.
He resolves the situation by sending her an emoticon instead.
The ad promotes Vodafone’s Samsung Galaxy S4 package.
Previous ads in the Ogilvy-created series include one focusing on the Vodafone network guarantee and another on data usage alerts.
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This ad is actually a good few months old. Has been updated for the Galaxy S4 launch though..
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“With call quality this bad, you’re better off with text”.
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