Two advertising execs enter Big Brother house
Two ad agency executives feature in the new series of Big Brother, which debuted on Nine last night.
Michael Beveridge, a junior copywriter at Brisbane agency The Hoopla Family, joins contestants that include a computer geek, rock singer and check-out guy.
Another agency exec is Stacey Wren, a 24-year old account manager at Frost Design in Sydney.
Frost’s general manager Rion Shelley told Mumbrella that the agency had toyed with the idea of Wren wearing Frost-branding t-shirts while on the show, but the contestant had vetoed the idea.
Nobody.
Seriously.
Who is willing to bet on the account manager being the one with the high IQ?
Stacey is wearing a wig and has “network plant” written all over her.
Who cares? It’s vacuous!
Hey, it could be worse. At least they aren’t on Everybody Dance Now.
http://au.linkedin.com/pub/stacey-wren/3b/9a5/6b1
Stacey
has the word ‘executive’ lost all meaning? these are people with 1-2 years experience. is that what an exec is now?
Stacey is a gem to work with, she’ll make the show.
I was just thinking the same thing Shamma!
Shamma is spot on.Normally I would skim past such a story (as I will do so for the show with my TV remote control) but hey, the oxymoron of “executive” and “junior copy writer” (and account manager for that matter) – I had to comment.
Or is it a social experiment from Mumbrella to get a reaction in writing that?
+1 on “executive”
That is all.
oops i mean I agree with Shamma et al there is nothing at all ‘executive’ about two very junior adlanders
The marketing industry loves giving people fancy titles, in lieu of pay increases.
No ear ring, pony tail and Porsche
Wow, weird seeing a friend being trashed by faceless netizens.
Bev has the high iq
@shamma I actually agree with your point and have had an issue with this for a while. However the reality in large agencies is (obviously not an exact science)
For Account Service
0-12 months experience – Account Co-ordinator
12-24 months experience – Account Executive (here is the issue)
24- 48 months experience – Account Manager
48-60 months experience – Account Director
and so on
Harold Mitchell is an ad exec as far as I am concerned. Not these two. Nothing against them but you wouldn’t call someone a ‘exec’ in any other industry with that little experience.
Yes yes, sweating the big things here.
cant believe she’d put her blog on her linkedin:
http://danceasifyourfanniesonfire.tumblr.com/