Two Aussie agencies make Effectiveness Lions shortlist
Australia has seen two entries shortlisted in the much sought after Creative Effectiveness Lions awards in Cannes.
Just 12 entries globally were shortlisted in the category, which is now in its third year. The category recognises evidence of effectiveness in campaigns that won Lions in Cannes the previous year.
The two Australian entries to be shortlisted are Ogilvy’s Share A Coke campaign for Coca-Cola which saw the creation of personalised bottles with names on them, and work from Whybin\TBWA Sydney for NRMA Insurance.
The winners will be announced early tomorrow, Australian time.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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