Two Aussie agencies win at MAA Globes awards

Whybin\TBWA\Tequila and Wunderman Australia have won at the international MAA Globes Awards last night.  

The announcement:

Australian agencies have taken out two GLOBES at last night‟s international MAA GLOBES Awards.

Whybin\TBWA\Tequila took out a GLOBE in the category of „Best Use of Direct Marketing & CRM in a Promotion Campaign‟ for its “Take the Wheel” campaign for Nissan Australia. APMA Grand Prix winner Wunderman received a GLOBE for “TenGrandisBuriedHere.com” for Microsoft, in the „Best Use of the Internet, Viral or Social Marketing in a Promotion Marketing Campaign‟ category.

Other winners are Creative Activation (CSM) taking home Silver for its “Carlton Draught – Drop the Bomb” contest appealing to Generation Y drinkers and Bronze for “Carlton Dry Fusion Lemon – Facebook” promotion, which allowed Facebook users to shout each other a free beer.

BMF Advertising Australia scored Silver for its “Tooheys Extra Dry – 6 Beers of Separation” branded entertainment campaign following four Australian teams in their quest to find their hero, while Apollo Marketing Australia was a Silver winner for “VB Raise-A-Glass Appeal”, a promotion raising funds for RSL and Legacy.

“We‟re very pleased to see two APMA agencies winning top awards at this year‟s GLOBES. It is a great achievement. The winners have been recognised in the STAR awards, so this is a confirmation of the outstanding work that‟s being done locally” said David Lo, Chairman of Australasian Promotional Marketing Association (APMA), a subsidiary of the Communications Council.

“Each and every one of these campaigns is innovative and cutting edge. This is a great result for Australian marketing communications sector and shows that Australian promotional work is achieving international recognition year on year,” said Daniel Leesong, CEO of the Communications Council.

48 GLOBES, Silver and Bronze Awards, as well as Orders of Merit Certificates, in 16 Entry Categories, were announced at the 25th annual MAA GLOBES Award Ceremony in Washington DC, USA.

The Bicycle Factory Promotion for The Hive Canada won the GLOBE for the Best of the Best in the World. The promotion prompted customers to buy Cadbury products and generate points in order to „build‟ virtual bicycles, with actual bikes then being sent to the people of Ghana.

“Despite the ongoing global economic situation, still present in many countries, the GLOBES entries continue to grow with quality and creativity to match. We saw our first entries from Pakistan and Vietnam this year, increasing the global reach of the awards. This year we noted the number of integrated Campaigns utilising multiple techniques, including social media, increased markedly, continuing the popularity of digital techniques.” said Mike Da Silva, VP Marketing MAA GLOBES.

Agencies across Australia and New Zealand also took out a total of 10 Globes Order of Merit.

These were:

Best Integrated Communications Campaign

Order of Merit. Apollo Marketing Australia for “The VB Pop-Up-Pub”

Best Sponsorship or Tie-in Campaign

Order of Merit. Momentum New Zealand for “Weet-Bix Power Plays”

Best Business to Business Campaign

Order of Merit. Creative Activation (CSM) Australia for “Pepperjack Battle of the Steaks”

Best Use of Direct Marketing & CRM in a Promotion Campaign

Order of Merit. Kaleidoscope Marketing Communications Australia for “Europe. Almost as Beautiful as the Journey”

Order of Merit. The Marketing Store Australia for “Smirnoff 30 Days”

Best Event or Experiential Marketing Campaign

Order of Merit. Leo Burnett Australia for “Vote Earth”

Best Activity Generating Short or Long Term Brand Loyalty

Order of Merit. Pacific Highway Marketing Communications Australia for “Relief in the Isles Pharmacy Challenge

Best Cause or Charity Marketing Campaign

Order of Merit. Leo Burnett Australia for “Vote Earth”

Best Small Budget Campaign

Order of Merit. 30thirty Australia for “Schick Jill‟s Mowing”

Source:  Communications Council press release


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