Two Hands Agency commences work for not-for-profit One In Five

Melbourne agency Two Hands Agency has begun work for the mental health awareness charity One In Five.

The announcement:

Melbourne based Two Hands Agency has commenced work with not-for-profit One In Five on their upcoming awareness campaign ‘HOPE’.

For the 4.8million (1 in 5) Australian’s living with mental illness and our world experiencing the impact of COVID-19, the importance of such a campaign is more beneficial than ever. However, with a lack of government funding for mental illness research in Australia, we are falling behind in our ability to have the breakthrough moments researchers working on cancer have achieved over the last decade.

Two Hands Agency will focus on media relations and ambassador management around the campaign joined by Bastion Brands who has brought the creative concept of HOPE to life. This campaign will run throughout October culminating in World Mental Health Day on October 10th.

Simone Marshall, Director, said in a statement: “Having lost my own brother to mental illness over 15 years ago, my desire in understanding more about the ‘why’ has been really important to me. Our partnership with Gabrielle Sheehan, Chair, and the team at One in Five is allowing me that personal
connection. Our team is excited to embark on this new project and we are looking forward to growing the awareness and importantly funding, of this wonderful organisation.”

Simon Davies, Managing Director at Bastion Brands added, “For two years now Bastion Brands have been proud to be associated with such a worthy cause as One in Five. As a health agency we are all about the collision of science and emotion, and the research element of One in Five is a perfect alignment with what we offer as an agency. So I hope our campaign achieves great results for One in Five and that we see hundreds of people walking around in their Hope T-Shirts during Mental Health Awareness Month.”

Following a family member’s diagnosis in 2003, actor, Bernard Curry, will again front the national campaign in an effort to bring further awareness to the very real face of mental illness in Australia.

Chair for One in Five, Gabrielle Sheehan adds “We are very grateful to have the support of these amazing agency partners and all our ambassadors – Bernard Curry, Nick Bracks, Deputy Lord Mayor Arron Wood AM, actor siblings Jacinta & Sullivan Stapleton, retired AFL footballer Tom Boyd, Warwick Capper and the very special Frawley family – to help bring this very important issue into the public conscientious. Our researchers believe cures are possible, they just need funding to find them.”

Source: Two Hands Agency media release


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