Two million consumers targeted in free product sample campaign backed by David Droga

pinch meA new company backed by three of Australia’s richest families will offer free product samples each day in return for consumers providing opinions on them via an online platform.

Kerry Stokes’ Australian Capital Equity and the Smorgon and Liberman families, Seek founder Andrew Bassat and creative agency Droga5 – owned by New York-based David Droga – have established the Pinchme company, which will gather the market research without using a middle man.

Droga is a major shareholder, and his agency created the name, design and overall look of the brand out of the New York office and will represent it in the market.

Consumers who sign up to the company’s website will receive a daily email offering them products which will be delivered within seven days.

After sampling the product they then answer six questions on the website about the products, and once data has been collected it is passed onto the brand owner.

Retail giants Proctor and Gamble, Nestle and, Johnson and Johnson, Heinz and others have all joined the platform.

Former New York hedge fund manager Jeremy Reid, who specialised in tech investments such as Google and EBay in their early day, has been appointed executive director of the company.

“We have developed this idea from the ground up and have pioneered this space, and when we took it to our shareholders they loved the idea,” he told Mumbrella.

“Unlike traditional sampling where someones thrusts a product at you in the street, consumers are able choose want they want and therefore have more engagement.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.