The Philippines use outdoor campaign to say thank you for support after Typhoon Haiyan
The Philippines Department of Tourism has kicked off a global campaign thanking the global community for its support and charity after The Philippines was devastated by Typhoon Haiyan.
The global ‘Thank You’ campaign will include Sydney and eight other international cities, with billboards and print ads carrying the thank you message.
To date, Australia has pledged $U38,688,313 across a range of channels including government and charities such as UNICEF and The Red Cross, with donations from the general public reaching just over $AU13 million.
The campaign began as a grass-roots movement on social media via the hashtag #PHthankyou.
The Sydney billboard is located in Darlinghurst.
Other cities included in the campaign are:
- Times Square, New York, US
- Piccadilly Circus, London, UK
- Potsdammer Platz cor. Leipziger Platz, Berlin, Germany
- Lafayette Mogador, Paris, France
- Shibuya Crossing, Tokyo, Japan
- ION Orchard, Singapore
- Yonge-Dungas Square, Toronto, Canada
- Paiknam Building, Jung-gu, Seoul, Korea
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