U by Kotex launches beaver-free animated ad for Nude Liners
STW Group agency Shift is behind a new campaign for U by Kotex that introduces Nude Liners.
It is the second major U by Kotex ad since the Kimberly-Clark sanitary brand reintroduced its controversial beaver mascot on Facebook – but not on TV.
The ad, titled FOMO (short for fear of missing out), comes in the form of a animated movie trailer that shows the lengths girls go to not to miss out of the fun things in life.
It is the latest incarnation of the ‘U know what works’ campaign, and features a pastiche of the tag of famous grafitti artist Banksy, written as ‘Pranksy’.
