UBank picks on bad habits
UBank has a dig at bad habits, such as chewing pens or people who say ‘that’s funny’ without laughing, in a new campaign to encourage Australians to get serious about saving.
Created by Three Drunk Monkeys, the campaign promotes UBank’s USaver account, which offers 6.01% per year interest and has an automatic savings plan feature.
The campaign also has digital and print elements.
Noah Regan, creative director of The Drunk Monkeys, said: “Habits is the latest nail-biting instalment in our work for UBank’s USaver account. It’s the follow up to the ‘Saving is the New Spending’ launch campaign and we hope it continues to convince Australians to become serious about saving.”
TV credits:
- Agency: Three Drunk Monkeys
- Executive Creative Director: Justin Drape/Scott Nowell
- Creative Director: Noah Regan
- Art Director: Scott Dettrick
- Copywriter: Damian Fitzgerald/Justin Ruben/Jasun Vare
- Agency Producers: Jade Wannell
- Group Content Director: Carolyn Contois
- Strategic Planning Director: Fabio Buresti
- Strategic Planner: Fiona Lake
- Content Director: Eve Woolfson
- Content Manager: Naomi Iland
- Director: Ben Saunders
- Executive Producer: Jo Jo De Fina
- Production Company: Otto Empire
- Editorial and Colour: The Editors/Bernard Garry
- Sound Design and Mix: Simon Kane, Song Zu
- Recording Studio: Elliot Wheeler, Turning Studio
- Producer: Emma Hoy
- Client credits: Vanessa Sicari, Marketing, UBank
Print credits:
- Agency: Three Drunk Monkeys
- Exec. Creative Director: Justin Drape/Scott Nowell
- Creative Director: Noah Regan
- Art Director: Scott Dettrick
- Copywriter: Damian Fitzgerald/Justin Ruben
- Group Content Director: Carolyn Contois
- Strategic Planning Director: Fabio Buresti
- Strategic Planner: Fiona Lake
- Content Director: Eve Woolfson
- Content Manager: Naomi Iland
- Designer: Erwin Santoso
- Print Producer: Chris Benson
- Photographer: Penny Clay
- Producer: Adrian Appel
- Art Buyer: Alice Quiddington
- Retoucher: Jason Riddel
- Client Credits: Vanessa Sicari, Marketing, UBank
that’s funny
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Are the guys in the last scene the same two from the KFC double ad???
Strangely familiar?
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this ain’t a major moshun pitcha – those credits are ludicrous!
they do say something about the ad industry’s artistic pretensions, self-importance and fragile egos, though….
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What’s the matter Sven, yet to get a credit for anything?
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@anon
sven makes a valid point – all those credits aren’t necessary
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I used to work with a girl who always used to say “that’s hilarious” but never used to laugh – hated her!
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Sven, credits exist so that people who worked on a project get credit for working on it. You can see credits at the end of films or TV shows. Take a look next time, you may not have noticed.
If there is a short list of credits, it means that not many people had a hand in creating the work; if it is a long list, it means more people had a hand.
It’s that simple Sven, happy to explain more if you like? Tomorrow I’ll let you in on why it normally feels colder in winter (Spoiler – it involves the sun).
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The art direction and film direction in this ad is peculiar. And I love it.
I look forward to seeing how it evolves too. And the product is more interesting than anything else I’ve seen from NAB. Great!
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the ‘that’s funny’ line is funny
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Does it honestly take that many people to make a totally dull ad.
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Where’s the actor credits?
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Category ad, won’t do much for ubank given it’s meant to be a challenger brand. Clearly way too many cooks involved given the longest list of credits in history!
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I prefer the music in the old ad.
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