Uber Eats and G Flip drum up excitement for KFC via Special
Uber Eats and Special Australia have enlisted Australian singer and drummer G Flip to launch KFC onto the on-demand delivery platform with an unconventional drumroll using KFC’s chicken drumsticks.
The campaign continues Uber Eat’s use of Australian celebrities in its local spots, having debuted its campaign with the Irwin family and Paris Hilton earlier this year.
The campaign is spearheaded by a 45-second spot created by Special Australia, with the launch to be amplified via PR and social activations developed together with Mediacom and Hello Social.
The 45-second spot sees G Flip sitting at a drum kit on stage in an empty theatre, starting with the Uber Eats motif of a delivery bag being delivered on stage, as a doorbell sounds rings out. Taking a set of chicken drum sticks, G Flip plays an impressive solo drum roll before leaving the stage with their KFC order.
Uber Eats, director of marketing ANZ, Andy Morley, said: “We’re pumped to have KFC available on Uber Eats and we’re thrilled to be partnering with an artist of G Flip’s character and quality. They’re not just a sublime musical talents but also a genuine fans of Uber Eats. We’ve been hoping to link up with them for some time – this was the perfect way to do it.”
“Announcing KFC is finally on Uber Eats is a simple message that just needed a bold execution to bring the two brands’ personalities together,” said Sarah Parris, creative director, Special. “Playing the drums with KFC Drumsticks seemed to offer the perfect amount of unconventional charm, energy and drama.”
The film and OOH will run alongside a socially integrated competition in which users can compete in a ‘chicken thumbroll’ for the chance to win prizes; including Uber Eats codes, signed G Flip merch and limited edition chicken-shaped drumsticks. Special worked closely with Ogilvy – KFC’s creative agency – to bring the campaign to life.
KFC Australia, chief marketing officer, Sally Spriggs, said “KFC has been a big supporter of Aussie music for some time now, so being able to partner with the amazing G Flip for the next phase of our Uber Eats launch is something we’re excited for.”
The campaign will roll out across TV, OLV, BVOD, OOH, social, CRM and PR in the coming days.
Credits
Client: Uber Eats
Senior Director Of Marketing, APAC: Lucinda Barlow
Director Of Marketing, ANZ: Andy Morley
Head Of Marketing (Delivery) ANZ: David Griffiths
Marketing Manager ANZ: Olivia Sykes
Communications Manager: Nick Vindin
Client: KFC
Chief Marketing Officer, Sopac: Sally Spriggs
Marketing Director, CX Sopac: Claire Whish-Wilson
Brand Manager: Jordana Smith
Creative Agency: Special
Founding Partners/Co-CEO,: Lindsey Evans & Cade Heyde
Partners & Co-CCO: Julian Schreiber & Tom Martin
Creative Directors: Sarah Parris, James Sexton & Wayne Ching
Senior Creatives: Alastair Flack & Mark Starmach
General Manager: Tori Lopez
Team Lead: Caity Cowper
Business Director: Gill Last
Business Manager: Bree Sullivan
Group Strategy Director: Celia Garforth
Strategy Director: Kellie Box
Head Of Production: Sevda Cemo
Tv Producer: Kat Stephens
Stills Producer: Danielle Senecky
Digital Producer: Stacey Szabo
Head Of Design: Adam Shear
Designer: Cameron Morris
Social Lead: Sarah Mckie
Talent Director: Emily Stewart
Partner Agency: Ogilvy
Account Director: Maesie Harris
Creative Group Head: Shaun Branagan
Head Of Strategy: Rachel Pool
Media Agency: Mediacom
Group Planning Director: Mateusz Glazewski
Client Leadership Partner: Kristina Cook
Group Investment Account Director: Ben Cole
Digital Director: Stewart Hansen
Associate Investment Director: Lindsay Beeran
Social Agency: Hello Social
PR Agency: Herd MSL
Film Production: Division
Director: Riley Blakeway
Cinematographer: Max Walter
Managing Director / Executive Producer: Genevieve Triquet
Producer: Alex Bray
Post Production: Lucas Vazquez, Ethos Studios & White Chocolate
Editor: Lucas Vazquez
VFX Supervisor: David Mosqueda (White Chocolate)
Online Operators: Chris Grocott & David Mosqueda (White Chocolate)
Colourist: Kaitlyn Battistelli (Ethos Studios)
Colourist Producer: Nat Tereshchenko (Ethos Studios)
Sound: G Flip, Rumble Studios
Artist: G Flip
Music Supervision: Adam Moses
Music Track Title: Drum Roll
Composter: Adam Moses
Sound Engineer: Cam Milne
Music & Sound Dp: Michael Gie
Stills Production: Chee Productions
Photographer: Chrisopher Tovo
Executive Producer: Matt Chee
Executive Producer: Tamiko Chee
Retoucher: David Mcneil
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topics
Andy Morley
Hello Social
Herd MSL
KFC
Mediacom
Ogilvy
Sally Spriggs
Sarah Parris
Special Australia
UberEats
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