Uber expands Mediacom’s remit, naming it global media agency of record

Rideshare giant Uber has appointed Mediacom as its global media agency of record, expanding its existing remit in the Australian and US markets.

Now, the Group M agency will take charge of all digital and offline activity in all of Uber’s operational markets across North America, Latin America, EMEA, and Asia.

Uber said consolidating the account with Mediacom made sense, since the agency’s work in Australia and the US gave it “confidence”.