Uber marketer: The people who complain most about your brand are probably fraudsters

-R: AIA’s Paul Groves, Marriott’s Peggy Roe, Infiniti’s Alastair Bullock, Sam Gellman of Uber, Cathay Pacific’s Toby Smith

-R: AIA’s Paul Groves, Marriott’s Peggy Roe, Infiniti’s Alastair Bullock, Sam Gellman of Uber, Cathay Pacific’s Toby Smith

The head of international expansion at taxi booking app Uber has claimed the people who complain most about a brand are the ones who are likely to be trying to cheat it, so brand owners should learn to take trolling in their stride.

In answer to a question from the audience at a panel debate in Hong Kong last night about the credibility brands should give social media feedback, Uber’s Sam Gellman said that “people who complain the most are the fraudsters.”

“Some customers tell us that they’ll never ride again with Uber, and by the time you’ve taken the time to respond to them, they’ve taken another trip using our service,” he said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.