Uber sues Dentsu agency over allegations of fraud and negligence
Ridesharing service Uber has launched legal action in the US against its mobile agency Fetch, alleging fraud on the part of the Dentsu-owned company.
According to the lawsuit – reported overnight by the Wall Street Journal – the UK-based agency’s remuneration was partly based on each new download of the Uber app. Uber alleges that the agency wrongly attributed successful installations to ads which had not even been viewed.
The lawsuit claims Fetch paid “tens of millions” of dollars for non viewable advertisements, along with buying space on sites that didn’t exist. Uber also claims it should have been passed on volume rebates given by media owners to the agency.
