UK agency Zodiak Active used for new Tourism Australia youth campaign
http://youtu.be/Je5QAF0wrg8
Tourism Australia called in UK branded content agency Zodiak Active to create 30 one-minute videos for a campaign targeting British youth, which launched this week.
While DDB normally delivers global creative for the tourism board a TA spokesman told Mumbrella a UK-based agency was chosen because it was a tactical in-market campaign developed by its UK team. He added Zodiak are “specialists in creating online content for a youth audience.”
He said TA’s UK marketing and PR teams are responsible for developing market-specific campaigns alongside global activity.
rules of attraction
surely there are “specialists in creating online content for a youth audience” in Australia? that’s Aussie tax payer dollars going overseas!
This video works to the extent that it shows the street art of Hosier Lane. Where it falls down is that there is no shot of those little cute stools in Centre Place.
This actually contravenes the council bylaws pertaining to the marketing of Melbourne. I would expect to see this omission rectified fairly swiftly.
@dannyboi http://i.qkme.me/eb6.jpg
Yeah, how much insight would an Aussie agency have into the UK university admissions process? 1 point for any actual Aussie who hasn’t been to the UK who can name the organisation in the UK that looks after uni admissions…
@simon – totally. Has there ever been a single Melbourne ad without that alleyway?