UK ‘poverty porn’ less appealing to viewers than Struggle Street as Wonderland boosts on finale
The plight of Britain’s jobless proved far less appealing to local audiences than Australia’s with Nine’s airing of British documentary Life on the Dole failing to hit the heights of SBS’s Struggle Street last week.
While the second and third instalments of the doco about Mount Druitt residents got 828,000 viewers last week, Life on the Dole could only manage 580,000 between 8.40pm and 9.40pm for Nine.
That put it fourth in the timeslot behind Criminal Minds on Seven (718,000), the finale of Wonderland on Ten (635,000 – up from 535,000 last week) and Agony on ABC (605,000) according to OzTam overnight metro ratings.
However, SBS One’s audience share came crashing back to earth after last week’s record 12 per cent off the back of Struggle Street, posting just 4.1 per cent last night.
Life on the Dole has been available on Youtube for over a year. Prime time Channel 9 is now playing Youtube clips (but without the ability to skip most of the ads).