Ultimate Tag bumped to 7flix after first week

Seven has moved Ultimate Tag to multi-channel 7flix just one week on from the new show’s launch, after it struggled to pull viewers away from flagship programming on other free-to-air networks.

The format launched last Sunday night to 447,000 metro viewers in its prime 7:30pm time slot, failing to challenge Nine’s Married At First Sight, which aired to 945,000 metro viewers.

Ultimate Tag hosts Abbey Gelmi and Matt Shirvington

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