F.Y.I.

UM and UTS team for student recruitment drive

February 20, 2013 11:46

Media agency UM has helped UTS reach potential students in an online recruitment drive through social media.

The announcement:

UM and UTS:INSEARCH have engaged a combination of technology and social media to drive a 200%+ increase in a key student recruitment drive so far in 2013.

In a radical departure from education-related recruitment programs, 10 current and former UTS:INSEARCH students were recruited to help market the Student Perspectives Program at the education provider. Each was given expert social-media training, a customised Twitter account and an iPad.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics