UM appoints Matt Scotten as strategy director
Former Naked Melbourne communications director, Matt Scotton has been announced as UM’s new strategy director.
UM CEO, Mat Baxter told Mumbrella: “We’ve purposely hired Matt because has a good level of experience in behaviour change which is an area we are continuing to try and focus and build our capabilities in and he’s a strong operator in that space. It’s an incremental hire and it’s designed to continue to ensure our strategic product is market leading.”
Scotton join’s UM Sydney next week after working for the last two and a half years at Naked Melbourne.
Stefan Burford, chief strategy officer at UM Australia, said: “We are delighted Matt is joining UM. He brings a wealth of experience from across lots of categories as well as a genuine passion for strategic and creative thinking.”
Prior to Naked, Scotton worked with Zenith Optimedia for six years as a communications strategist. Before this, Scotton worked for Carat for just over a year as an account manager.
Scotton said: “I’m excited to be joining an agency that values and invests in its strategic product and people. UM are at the top of their game and I’m looking forward to working with people who are passionate about producing world class work.”
Way to go Electric. Great hire UM.
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Well done Scrotes.
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Bad ass photo Matty – Naked uniforms showing up in all the recent PR shots
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You will never go wrong with the Electric Scrotes.
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Smart move UM
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Nice work Matthew, (and yeah, good hire UM). Can’t drink beer though…
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Great hire! one of the best in market. Well done Matt
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Nice hire UM, Matt is gold.
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Nice one UM & Scrotes!
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Go Matt!
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