UM Government head moves to dentsu as media chief operating officer

February 5, 2025 10:22

Dentsu has nabbed UM’s Government lead, Brett Elliot, for the newly created role of chief operating officer – media.

Focusing on supercharging operational efficiencies and client success across dentsu’s Carat, iProspect, and dentsuX, Elliot will lead and build client excellence across the three media agencies.

He brings decades of experience to the new role, including over 10 years at MediaCom, and more recently, six-and-a-half years at UM Australia, where he was managing director and led the Australian Federal Government media account.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.