UM names Adam Krass as chief digital, data & technology officer

Zanda Wilson

September 13, 2021 10:28

Mediabrands media agency UM Australia has appointed a new chief digital, data and technology officer, with Adam Krass named as the successor to Maria Grivas.

Former data and tech lead Grivas was appointed CEO of Mediabrands full-service performance agency, Reprise Australia, earlier this year.

Krass brings more than 15 years of agency and marketing experience to the role, which will see him work alongside UM clients, agency leadership and the wider Mediabrands group.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.