UM’s Maria Grivas replaces Matt Sallis as CEO of Reprise Australia

UM Australia chief data and technology officer, Maria Grivas, has been appointed as the CEO of Mediabrands’ full-service performance agency Reprise Australia.

Grivas replaces Matt Sallis, who served in the role since early 2020 despite being based in Canada. He has resigned due to family reasons and as a result of travel restrictions scuppering plans to move to Australia.

Grivas moves across to Reprise after three-and-a-half years in her current role, during which time she has served on UM’s leadership team and has also been a mentor across the Mediabrands group on digital development.

Reprise Australia’s new CEO Maria Grivas

In announcing Grivas’ new role, Mediabrands Australia CEO, Mark Coad, said she has proven an ideal future leader for the business during her time with UM.

“Reprise plays a vital role in supporting our teams and clients with world-class communications solutions and as Maria has proven in her UM role, she is the ideal future leader for the business,” he said.

“I’m thrilled that Mediabrands has talent of Maria’s calibre to promote into such an important leadership position, also that we have her high-quality team members in place to continue their work. We will look to replace Maria’s role as UM’s chief data and technology officer in due course, but after very special consideration for this key role.”

Grivas, who has also worked in roles including IPG Mediabrands head of digital, UM Australia national digital director and Yahoo sales strategy manager, will also join the Mediabrands Australia executive leadership team.

She said: “Having already worked closely with Reprise for some time, I am very excited about the CEO role.

“The business has a large team of very talented people doing great work and my ambition is to help elevate their successes as the industry evolves at pace.”

Coad thanked Sallis for his work with the agency. “Matt has done a great job under very difficult circumstances and we wish him the very best for the future.”

Reprise Australia launched a new e-commerce unit, Reprise Commerce, in November 2020.


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