McDonald’s Australia breaches Ad Standards’ distinguishable advertising rules
Ad Standards has found that McDonald’s Australia breached rules for distinguishable advertising, as set out in the Australian Association of National Advertisers (AANA) Code of Ethics, Section 2.7.
The breach occurred in an Instagram post by @southaussiewithcosi, which featured a man, woman and two children in matching McDonald’s pyjamas and holding McDelivery bags. Andrew ‘Cosi’ Costello, who fronts the Instagram account, is also a co-host of SAFM’s breakfast show on the Hit Network in Adelaide.
@southaussiewithcossi’s Instagram page at the time of writing, with the post in breach removed
