UM retains Menulog media account as Just Eat settles global roster

UM has retained Menulog as a client in Australia. The local pitch has contributed to a global network win for the agency, which has been appointed as the worldwide media planning and buying partner for the service known in other markets as Just Eat

As part of the global win, UM has added Just Eat to its portfolio in nine additional markets, taking its total to 21 countries and locally extending the partnership that has been in place for three years.

Marketing director for Menulog ANZ, Simon Cheng, said the three years with UM Australia has been “very successful”, as the agency has delivered “sophisticated media planning that has helped evolve our marketing in this dynamic and highly competitive category”

Just Eat global partner, Snoop Dogg


“In particular, UM have assisted us in enhancing media performance by employing bespoke techniques to blend data and technology. We look forward to continuing this relationship and delivering even stronger results in the future.”

Group director on the Menulog account at UM, Elena Giannini said the agency is thrilled to be continuing to work with the brand.

“It’s such a fast-moving category that we are constantly making adjustments with the Menulog marketing team to the brand and its audiences, we couldn’t be more excited to partner with Menulog for the future.”

UM Australia CEO Anathea Ruys added: “I’m elated to know that our strong partnership with Menulog continues. The UM Menulog team worked incredibly hard both on the pitch and to maintain the high level of quality day-to-day service on the account. The pitch work was exceptional – strong, creative thinking based on robust audience knowledge, pulled through powerfully into media.”

“We are also grateful for the highly valuable support from skill sets with our Mediabrands group,” said Ruys.

Mumbrella understands the agency pitched locally against other agency networks, though it is unknown which at this stage.

Parent compant, Just Eat, reappointed McCann Worldgroup as global lead creative agency after a four-way pitch process in March this year, run out of London. The network beat out Adam & Eve/DDB, Bartle Bogle Hegarty and TBWA London.

This meant that locally, McCann Australia, which was bought by Ben Lilley last year, would be handling the creative duties.


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