UN LTD launch industry workplace giving platform
Not-for-profit industry foundation for media, marketing and advertising UN LTD has launched an industry workplace giving solution called UN LTD Giving which enables all companies and individuals to give in ways that match their means and talent.
Six companies have been involved in the UN LTD Giving pilot program – TVN, Bohemia Group, Interactive Advertising Buerau (IAB), Paykel Media Company, Media Federation of Australia (MFA) and Mi9.
The program encourages employees to share their skills and position of privilege with those who need it most through a variety of means including pre-tax payroll giving, team volunteering, group fundraising or personal mentoring. It also allows companies to activate social programs that align with their personal, ethical and strategic objectives.
UN LTD General Manager Carol Morris said: “In a recent industry survey, 80 per cent of respondents indicated that they want the communications sector to leverage their power and influence to tackle social issues. This call to action for the industry to act as a collective is exactly what the UN LTD Giving initiative offers via a simple and measurable program enabling all to join the movement, and contribute in a relevant and meaningful way.
“If the strong interest and results that UN LTD has seen in the infancy of UN LTD Giving is anything togo by, we feel confident that we are well on our way to helping youth disadvantage and reaching our goal of involving 20 per cent of the media, marketing and advertising industry in this program by the end of FY15.”
Twenty other companies are currently in discussion to be part of the program.
Funds raised by UN LT Giving are dispered to a range of youth focused organisations who have met UN LTD’s assessment criteria and that operate in the space of undoing youth advantage.
