Undergraduates challenged to create a high-impact campaign for Nestle in IAA Big Idea contest

Marketing, advertising, media and communications undergraduate students are being called upon to enter the International Advertising Association (IAA Australia) Big Idea challenge for 2018.

This year’s contest will see students compete to create a high-impact campaign for Nestle’s Uncle Tobys Plus brand.

The 2017 winning team

IAA Australia said the challenge will offer hundreds of university students the opportunity to sharpen their communication skills and talents in a real-world, hands-on, stimulating learning experience. It is, the IAA Australia said, essential career training as students prepare to transition from university into professional practice.

Emma Horvat, recruitment and project manager for human resources at Nestle said the challenge will help set students up for long-term success.

“At Nestle we believe that learning in a practical, hands on environment, and developing your leadership capabilities allows you to gain the knowledge and business acumen to set you up for long-term success,” she said.

“Entering the IAA Big Idea competition can provide similar, valuable learning experience, which is why Nestle is proud to be this year’s National Partner for the IAA Big Idea Challenge.”

The judging panel will be chaired by Gayle While, deputy CEO of Clemenger BBDO with a raft of senior practitioners from the marketing and communications industry assisting the process.

Deadline for submissions is 25 September with four finalists to be announced on 26 October.

Overall winners will be announced on 9 November.

Winning team members will receive passes to Mumbrella360 in 2019.

Potential contestants can register their interest here.


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