F.Y.I.

Undertow Media names string of new clients

Undertow media has announced a string of new client wins.

The release:

Undertow Media has secured a range of high profile wins following diversifying its offering and bringing in new talent.

The significant wins over the first quarter of 2015 span the health, consumer, property, utilities, community and automotive industries include brands Blundstone, The Color Run, Europcar and PowerCor, marking major growth for the 12 year old agency.

Managing Director, Sarah La Roche took over as head of the agency in July 2014, expanding the offering comprising social media, digital, content and leadership training.

Undertow is a member of Bastion Group, who have attracted some of the leading brains in digital and social media further diversifying its offering, as reported by Mumbrella. This month Bastion EBA General Manager Michelle Cox and Undertow Media Board Director was appointed Bastion Group COO. Cox is formerly Global Brand Director of Contiki, MD of Asia Pacific STA Travel and GM Marketing for the APT Group. Former STA Travel Marketing Director Nat Placko-Thornton joins Undertow as Client Services Director and Kate Aurel-Smith as GM Strategy & Culture.

Undertow’s new client roster now comprises iconic lifestyle brand Blundstone, health and wellness organisations One Life Live It, Australian Physiotherapy Association, Hello Sunday Morning, Impressed Juices and The Color Run; utilities connection service providers PowerCor and Direct Connect; automotive businesses Haval and Europcar; property companies World Class Land and Castran Gilbert and the Darwin Aboriginal Art Fair.

Source: ThatCommsCo press release

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