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Unhappy media sales staff stick it out to play safe

Around four in ten of those working in media sales are unhappy in their current jobs, while the only thing stopping about half of them from changing  roles is job security, a new survey suggests.  

The poll was carried out by Sydney based recruitment firm ICUR. Emma Jenkins, media sales recruiter at the agency, said that another finding was that the reputation of a company is currently more important than salary packages to candidates who are trying to decide whether to risk a move.

In terms of contentment, the most popular media areas to work in are digital, mobile and radio.

The survey was based on media sales staff within the ICUR database. It delivered about 50 responses, which is enough to be indicative but is unlikely to be statistically robust.

Jenkins said: “”These statistics confirm what candidates are telling me. A large percentage of the current media sales work force have never experienced a recession. This sends a loud and clear signal to employers to address staff morale and teach them how to perform in a tough market.”

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