Unibet partners with Virgin Australia Supercars Championships
Unibet has been announced as the sponsor for the Virgin Australia Supercars Championships for the next two years.
The Australian betting agency will feature at every Supercars event on the track signage through broadcast, activations and consumer promotions.
The partnership will focus on digital content and integration with the aim of giving fans a better understanding of the statistics behind the sport.
Matt Braid, managing director of Supercars, said in a statement: “The high quality, intense competition of our sport delivers excitement to millions of passionate fans which make Supercars the ideal partner for Unibet.
The partnership is set to commence this weekend at Townsville’s Virgin Australia Supercars Championship.
Julian Timmins, head of marketing and operations at Unibet, said: “Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers. We see Supercars as a fantastic platform to engage with and inform punters.”
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