Unilever CMO John Broome departs after restructure

March 20, 2017 10:52

One of Australia’s most high profile marketers, John Broome, marketing boss of Unilever ANZ, has departed the company after just 13 months, Mumbrella can reveal.

Broome: Disappearance of CMO role is FMCG trend

Broome joined Unilever as VP of marketing in February 2016, taking over from Andrea Martens (VP of marketing for home and personal care) and Hugo Verkuil (VP of foods and refreshments) who had occupied the role in a dual capacity from February 2013 – making him responsible for one of the largest marketing spends in Australia.

When Broome’s appointment to the consolidated role was announced in December 2015. At the time, Clive Stiff, CEO of Unilever Australia and New Zealand, said it was an important step in the company’s drive for growth in the region.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics

2 COMMENTS

Rob 20 Mar 17

I worked with him when he was at Kellogg’s. A very smart man who was well respected by everyone. Instrumental in helping to drive some very bold pieces of work for the category.

User ID not verified.

Sad 20 Mar 17

.. guess there is a new broom coming through

User ID not verified.