Ten’s The Biggest Loser sinks to 305,000 as share falls to 7.5%
Ten’s The Biggest Loser: Transformed has continued to see its audience plummet, pulling in just 305,000 metro viewers in the competitive 7pm time slot last night, making it the 15th most-watched program of the day.
The show debuted last Tuesday night with an average metro audience of 450,000. Wednesday’s episode pulled in 453,000 while Thursday night’s Biggest Loser episode slumped to 387,000.
Last night it was easily beaten by Nine’s Married at First Sight, which also aired in the 7pm slot, which averaged 1.190m metro viewers and was the most-watched program of the night, according to OzTAM’s overnight preliminary metro ratings.
Married At First Sight was also the most watched across the key advertising demographics (16-39, 18-49 and 25-54) and delivered a national audience of 1.692m.
Married at First Sight also beat reality rival Seven’s My Kitchen Rules, which in the same timeslot averaged 1.020m, up slightly form last Sunday. Nationally, MKR pulled in 1.476m.
Nine won the night with an audience share of 22.5%, ahead of Seven’s share of 20.7%.
The ABC claimed an audience share of 15.4% while Ten’s performance was hampered by The Biggest Loser: Transformed, with the show sending Ten’s share into single digits. Ten posted a share of just 7.5% ahead of SBS’ share of 4.7%.
In the 8:30pm slot, the ABC’s Vera lead with 851,000 metro viewers, ahead of Nine’s 60 Minutes which saw 673,000 metro viewers tune in.
Both shows were ahead of Ten’s Bull which averaged 363,000 metro viewers.
In the 6pm news battle Seven brought in 1.064m viewers compared to Nine’s 985,000 viewers.
Double shame: Tens Biggest loser is 10, and losing to MKR and it’s culinary fraud!
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