Unilever launches review of global digital roster
US-based MediaLink is conducting a review of Unilever’s global digital roster, according to reports.
Roster and non-roster agencies will be invited to pitch with Campaign magazine reporting that the review forms part of a strategy to build the FMCG’s integrated agency network.
Agencies who currently work with Unilever on its global digital campaigns include Razorfish, Engine, Ogilvy & Mather, Weber Shandwick and Edelman.
Unilever had not returned calls to Mumbrella at time of publication.
