Unilever’s Jif launches first Australian ad in 19 years with aim to end BBQ neglect
Unilever cleaning product Jif, has launched its first Australian ad in 19 years with the aim of repositioning the brand in the Australian market and appealing to younger audiences.
Created by Zoo Group Sydney, the tongue-in-cheek campaign features a man walking through people’s backyards and being horrified by the state of their barbecues.
The ad, which aims to target young Australians, runs with the tagline ‘Don’t leave it, Jif it’, which urges consumers to put a stop to BBQ neglect by saving products with Jif, with just one squirt.
Paul Bruce, executive creative director and partner at Zoo Group Sydney, said the campaign aimed to move away from the “traditional spin” of Jif as a household cleaning product.
“We are excited about the campaign created with Zoo Group Sydney, and, with their creativity, the possibility of ending BBQ neglect across Australia,” said Paul Connell, homecare director at Unilever ANZ.
“It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ.”
The campaign launches this month and will run across broadcast, digital and social media platforms.
Credits:
- Client: Unilever ANZ
- ANZ Homecare Director: Paul Connell
- Brand Manager: Krstina Nicolai
- Agency: ZOO Group Sydney
- Account Director: Sarah Cornish
- Copywriter: Angus Loxton
- Art Director: Fiona McLeod
- Producer: Jasmine Coronado
- Strategy: Elliott Donazzan
- Executive Creative Director: Paul Bruce
- Managing Director: Will Reynolds
- Production Company: Paper Moose
- Director: Nick Hunter
- Producer: Yingna Lu
- DOP: Dimitri Zaunders
- Art Director: Christina Bouzios
- Production Design: Amber Theron
- Composition: Andrew Scott
- Comedy Consultants: Jazz Twemlow & Seaton Kay-Smith
- Post Production: Resolution
- Sound: Uncanny Valley
- Digital Production: Windsorborn
- Media: PHD
Also worth watch watching End Marmite Neglect, 2013: https://www.youtube.com/watch?v=7R1TDZtNq9g
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Smart strategy and they kept it cheeky to the end. Good campaign!
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Quite poor. Did not hold my attention.
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