George & Matilda Eyecare appoints Mediacom Melbourne as new media agency

Mediacom Melbourne has been appointed as the new media agency for George & Matilda Eyecare.

The partnership will see Mediacom drive the business’ local and national planning to improve brand awareness throughout Australia.

George & Matilda Eyecare opened in May 2015 as a new optometry network partnering with independent optometrists.

Brett Elliott, general manager at Mediacom Melbourne, said: “We’re really looking forward to assisting them with our national and local media planning expertise backed by our true content and connections thinking, which will bring major change to their industry.”

Chris Beer, CEO at George & Matilda Eyecare, said: “Mediacom’s team demonstrated a clear advantage, not only with media planning expertise but also their business science and content expertise, which will certainly help us achieve our long term growth ambitions by supporting and growing our independent practice network.”