Uniqlo Australia and ID Collective renew partnership

ID Collective and Uniqlo Australia have renewed their partnership.

The announcement:

Full service communications agency, iD Collective, is pleased to announce the renewal of its partnership with global fashion powerhouse, UNIQLO Australia. Following a standout year of impactful campaigns and brand storytelling, iD Collective will continue to drive strategic
communications that elevate UNIQLO’s presence in the Australian market and cement its reputation as one the nation’s leading fashion retailers.

This announcement follows an incredibly successful end to FY2025, marked by standout moments including the Spring/Summer Showings, the highly anticipated opening of UNIQLO’s 40th Australian store in Burnside Village, Adelaide, UNIQLO’s Peace for All art workshop, and a series of engaging activations throughout the year that brought the brand’s storytelling to life across the nation.

Over the past decade, iD Collective has played a pivotal role in shaping UNIQLO Australia’s identity and driving its growth within the national fashion landscape, fostering a dynamic and evolving partnership.

“iD Collective has built an incredibly strong and trusted relationship with UNIQLO, and iD remains committed to delivering impactful result that reinforce the brands leadership in the Australian market.” said Amanda Booth, executive director of iD Collective. “We are excited to continue building on this momentum together.”

With a dynamic calendar of activity already in the pipeline, iD Collective will be driving the communications campaign for one of UNIQLO Australia’s biggest years to date. The renewed partnership will encompass a suite of immersive brand activations, PR, and additional store
openings across the country.

iD Collective continues to strengthen its position as Australia’s leading communications agency, welcoming new clients to its portfolio including The AFL, Primary, BLUNT, The Cake Club, and Sally Hillman.

Source: ID Collective