Suzuki says it’s time for a joyride now Melbourne’s lockdown conditions have eased
Suzuki is encouraging Melburnians to take a joyride now that the city’s COVID-19 lockdown restrictions are starting to ease.
To celebrate the travel radius increasing from 5km to 25km, Suzuki has released a short TV ad that will appear across digital, social, and out-of-home in Melbourne.
On Sunday, Victorian premier, Daniel Andrews, announced the start of the state’s lockdown restrictions easing, scrapping the two-hour time limit for exercising and socialising outside the home, reopening outdoor sport settings, allowing hairdressers to open, and allowing groups of up to 10 people, from two households, to gather in public outdoor areas.
“It’s been a hard couple of months only being able to do laps of the same 5km,” said Suzuki’s assistant marketing manager, Rob Rosengarten.
“Now we’ve got some of our freedom back we thought we’d invite people to enjoy driving again. So, if you don’t have a car, or even if you do, come and take a Joyride, for no other reason than for fun’s sake.”
The ad was made by Deloitte Digital with production company Finch.
Deloitte Digital’s chief creative officer, Matt Lawson, added: “Now that we can once again drive just for the fun of it, we didn’t want Suzuki to miss the opportunity to celebrate.”
The spot directly follows Suzuki announcing itself as a ‘mindframe’ and not just a car in a campaign reported on earlier today. The new, celebratory spot is consistent with Suzuki’s brand platform ‘For fun’s sake’.
Michael Pachota, Suzuki general manager, concluded: “We hope the film reflects the joy people are feeling with this regained freedom, and what better way to do that than in a Suzuki. Because that’s literally what we’ve tried to do.”
Credits
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Manager – Automotive
Daniel Sammut: Digital Marketing Coordinator – Automotive
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Finished Art: Mark Scano
Head of Integrated Production and Editor: Rob Weir
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Production Company: Finch
Director: Toby Pike
EP: Corey Esse
Producer: Jackie Adler
DOP: Dan Freene
Colourist: Dan Stonehouse – Crayon
Sound Studio: RISK
Sound Engineer: Dee Gjedsted
Sound Producers: Kate Gibson & Sally McManus
