University of Wollongong prepares to pitch media account

New South Wales’ University of Wollongong is looking for an agency to conduct its media planning and buying, and digital strategy and support.

According to Nielsen’s Ad Intel, the educational institution spent $271,000 on media between January and December of this year.

The agency, or agencies, will be charged with supporting the marketing of the University’s products, services and brands, with a key focus on media planning and buying related to student recruitment.

“The University’s advertising is evolving with a growing focus on content, engagement, digital channels and leveraging UOW’s brand positioning,” the tender notice said. “This has led to greater investment in multi-channel marketing and segmented communications.”

The media planning and buying will span TV, radio, cinema, print, out-of-home, social media, and display and video advertising. The contract will also include SEM, and strategy and support around landing page, digital asset production, marketing automation and user-journey mapping.

The university has previously used Enigma for its media strategy.


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